The Goal
Each JP diamond had to possess the highest quality boundaries, in the world, period. What does this achieve? Customer satisfaction, as well as distinguishing JP from any other brand. Each ring a client possesses can proudly say they own one of the most beautiful diamonds in the world, each ring a client possesses is of the highest quality. This is the reason why we don't want to sell lower grade diamonds, sacrifice in anything to try to make extra cash. We have a reputation to upkeep!
The Carat Size JP Style
We never touch flat counts. like 0.30, 0.40, 0.50, 0.70 etc etc. Firstly, it's a bad investment for ourselves. Understanding how diamonds are priced in terms of it's carat size is a big advantage. Imagine this, if you happen to ever chip your diamond, and it falls in the 0.39 category(if your diamond was 0.40), you'd lose a significant amount of value to your diamond. But mainly, paying so much more for 0.40 is just a bad investment.
The Color Grade JP Style
In the American market, warm colors are pretty popular as people like to set it with yellow gold. In Asia however, white is THE diamond ring to go for. If you have ever placed a diamond D, E ,F ,G & H together in a row, You'd see the colors drop little by little, and when you reach the H, is where you realize the yellow tinge is something your eyes can't ignore. This sudden drop in color is the reason why we avoid it. We want our clients to own a white diamond, not an off white, not quite white, not pretty white, we want it, white white !
The Clarity Grade JP Style
Like I mentioned in the previous post, clarity is a big factor to my Dad, he's always focused so much on clarity because he's rather old fashioned. However, i agree to a certain point how important clarity is. By all means, we avoid SI1 and below because like the "H" color, it takes a sudden drop of being eye clean to not so eye clean anymore. Black carbon spots and cracks are obvious in this region, and the biggest factor in play here is: certain inclusions may cause your diamond to potentially chip or crack in the future. Who wants to buy a diamond that may potentially chip?
Another factor is our filter on VS1 and VS2 diamond. Black spots and feathers/chips etc near the edge of the diamond are avoided. Sometimes we wonder how some diamonds make the vs2 or vs1 range when they rightfully should be placed under the SI range. These make poor purchases, and we avoid them.
This is one of the best way i can illustrate this to you. Which do you think makes a better purchase? the left or the right? Both VS2 on GIA/AGS. This is why we filter our diamonds on clarity as well. The left diamond honestly is a recipe for disaster. You can argue that the black spots may be covered with a prong, but what about the feather at the bottom left? Cover it with a prong and the extra pressure may cause that crack to worsen.
The Cut Grade JP Style
This is where it gets really really complex. I will continue this on Part 3