In Shaping the Cut Choice

In Shaping the Cut Choice

Every woman wants to be unique and special. Like a diamond, every shape and cut is unique and specific to each of its own. Like each tier within the 4C’s, each sequence gives a unique combination to the diamond as a whole.

The above statements are enough to give you shudders in the choices and options you have to sieve through to your purchase. But fret not! 

To make life just that slightly easier, JannPaul allows you to get an idea of what shape and cut to consider in your choice of purchase through our HIPOSE imaging*, where you may view the various shapes and cuts of set diamonds on a photographed hand.

Step 1

·         Take a photo of the hand 20cm away from the camera; the picture of the hand should take up the entire the picture.

 Step 2

·         Choose your preference in JannPaul signature cut diamonds; the Super Ideal Round, Solasfera, Angel Cut or Brellia diamond.

   

Step 3

·         Email JannPaul representative or bring a copy of the picture to your next JannPaul appointment, for us to work our magic.

*HIPOSE imaging is a part of JannPaul’s consistent provision of quality service to customers

Taking care your Engagement Ring

"The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. " 

If you want to keep your engagement ring with the same brilliance as the day your sweetie proposed, then I suggest learning this few things to do in taking care your engagement ring, – a must if you want to create a long-lasting reminder of the day your heart melted.

This are the tips  how to do to care for your new Engagement Ring....

* Remove your ring prior to putting lotion, make-ups, hair spray and perfumes on.

* Remove your ring prior to doing any type of house cleaning with chemicals.

* Avoid using anything abrasive to clean your ring.

* Use a lint free cloth to dry your stones every time they get wet instead of allowing them to air dry.

* Make sure to remove your ring before swimming or getting in hot tubs and spas.

* Take your ring off during active sports to avoid possible injury to yourself or other players.

* Avoid rubbing your stone a great deal to prevent oil build up in both the stone and the setting.

* Clean your ring once a week to maintain the bright, sparkly shine.

* Always put your ring in the same place each day to avoid losing it.

* Take your engagement ring to a jeweler once a year to have it inspected for loose settings or damage.

So you should always handle your engagement ring very carefully, using the correct techniques for proper care and cleaning. 

In my next post Im going to share to you " how to clean your engagement ring ". So stay tune and enjoy taking care your Engagement Ring. :)

The Super Ideal Diamond: Symmetry

Which of the chessboard appeals more to your eyes?

The left? or the right?

Let's talk about symmetry. And why it's important to have a symmetrical diamond.

To the human eyes we see symmetry as beauty, it captures our eyes, makes things simply, more pleasant to look at.

Take for example, scientists prove that symmetrical faces are what makes most men/women handsome or beautiful / appealing.

But is that all to it? Just looking symmetrical? Maybe I like asymmetrical stuff?

Nope, far more importantly, the symmetry of the diamond, because of it's facet alignment affects the light return of a diamond as well.

Symmetry & Light Return

The above shows 2 AGS ideal 0 diamonds, triple 0's. The one on the right is what vendors these days still call hearts and arrows. It sure looks like hearts and arrows, to someone just starting out, and looking through a hearts and arrows loupe at the diamond on the right will find it symmetrical and fascinating.

However, look at the clefts on the hearts, the uneven lobes, uneven sizes. What does this give you? Broken arrows from the front view? Yes. Also,

Note where i circles the major light leakage under the table of the diamond on the right. Dum dum dum!

Yes, symmetry can affect the brilliance and light return of a diamond because of the way the facets are aligned.

Why does this happen though? Cutters tend to cheat when polishing diamonds, sometimes to save or retain weight on the diamond. And what happens here? We have uneven polished facet surfaces. Which is all revealed in the hearts. A straight polished facet (perfect hearts) allows light to bounce off the facet evenly. Uneven polished facets simply causes light to "slide" off which results in leakage of light. This also means, since light is simply sent in random directions, your diamond will not show a visually balanced firey diamond throughout, instead fire randomly produced, in a smaller effect as well.

Under a white light, your diamond will suffer in brightness, contrast and symmetry patterning.

What makes a JP Diamond? (Part 3: Super Ideal Defined)

I talked about what makes a JP diamond in the basic 4 C's except Cut. Which is the most important and most elaborate of all the other C's, for the simple reason that there is so many things about it that it may not be even possible to cover everything on a blog.

Do note there are some things which I won't go into detail as well to prevent people from copying us. (The number of competitors that walk in to sit on our appointments  D:)

The Basic Cut

Excellent Polish/Symmetry/Cut on GIA

or ideal Polish/Symmetry/Cut on AGS

This is pretty much a prerequisite.

IDEAL VS SUPER IDEAL (Important)

Ideal

Let's first talk about what is an Ideal cut. I'd like to first say that there is no absolute definition. There should be, but there isn't. Why? Originally it should be defined as a proper set of proportions defined by Marcel Towlkowsky. However, you will find tons and tons of jewelers internationally and locally that sell "ideal" diamonds that fall way out of this set of proportions and then they brand it, and they laser inscribe it on their certificate, and they define ideal that way. So at the end of the day, how can we define what is Ideal?

The HCA / Hollow's Cut advisor is a great Tool to help you out with this. That's me and Mr Holloway at the Las Vegas convention, great man who developed this tool for free(also developed the idealscope)and for people to filter out the good diamonds from the bad. There are limitations in the HCA as well which is why its only a filtering tool, which I will cover later.

Super Ideal

In a nutshell, an ideal cut is a given set of proportions of a diamond that returns majority of light. So what is a Super Ideal? A Super set of proportions of a diamond that returns majority of light?

Unfortunately the term Super Ideal is even more misused that the term ideal. Half the time jewelers will just use it for the sake of using it, even though they don't even know the definition to it.

This is probably a poor example, but it's more or less the best I can cook up in my head at this point of time, the Toyota MRS is an ideal sports car. To drive fast, top down, 2 seater, more or less gets the job done. The Ferrari is the super sports car. Does everything a normal sports car can do, but does everything better and looks better.

The ideal diamond gets the job done in returning light, however the super ideal diamond does everything better.

The difference is, between a MRS and a Ferrari there is a huge price difference. However a Super Ideal vs an Ideal can sometimes cost the same, cheaper or slightly more expensive.

Ideal Cut Diamond

- Ideal set of proportions to return majority of light

Super Ideal Cut Diamond

-A Tighter ideal set of proportions to return maximum light

-Every Facet alignment is taken into consideration

-Symmetry is taken into another level despite what the certification says. Tools are used to make sure the diamond is symmetrical from the bottom and top

-Overall light return is not enough, every facet of the diamond must perform to it's maximum potential in returning light

-Brightness/contrast patterning, fire, scintillation patterns must be taken in account. The diamond must be able to perform optimally under all lighting conditions

- Tools must be used to prove these claims. No tools, no claim.

In short, the super ideal diamond requires heavy scrutiny. Everything must be close to as perfect as possible.

In the next section I will cover these factors in detail

What makes a JP Diamond? (Part 2:The Basic 4)

The Goal

Each JP diamond had to possess the highest quality boundaries, in the world, period. What does this achieve? Customer satisfaction, as well as distinguishing JP from any other brand. Each ring a client possesses can proudly say they own one of the most beautiful diamonds in the world, each ring a client possesses is of the highest quality. This is the reason why we don't want to sell lower grade diamonds, sacrifice in anything to try to make extra cash. We have a reputation to upkeep!

The Carat Size JP Style

We never touch flat counts. like 0.30, 0.40, 0.50, 0.70 etc etc. Firstly, it's a bad investment for ourselves. Understanding how diamonds are priced in terms of it's carat size is a big advantage. Imagine this, if you happen to ever chip your diamond, and it falls in the 0.39 category(if your diamond was 0.40), you'd lose a significant amount of value to your diamond. But mainly, paying so much more for 0.40 is just a bad investment.

The Color Grade JP Style

In the American market, warm colors are pretty popular as people like to set it with yellow gold. In Asia however, white is THE diamond ring to go for. If you have ever placed a diamond D, E ,F ,G & H together in a row, You'd see the colors drop little by little, and when you reach the H, is where you realize the yellow tinge is something your eyes can't ignore. This sudden drop in color is the reason why we avoid it. We want our clients to own a white diamond, not an off white, not quite white, not pretty white, we want it, white white !

The Clarity Grade JP Style

Like I mentioned in the previous post, clarity is a big factor to my Dad, he's always focused so much on clarity because he's rather old fashioned. However, i agree to a certain point how important clarity is. By all means, we avoid SI1 and below because like the "H" color, it takes a sudden drop of being eye clean to not so eye clean anymore. Black carbon spots and cracks are obvious in this region, and the biggest factor in play here is: certain inclusions may cause your diamond to potentially chip or crack in the future. Who wants to buy a diamond that may potentially chip? 

Another factor is our filter on VS1 and VS2 diamond. Black spots and feathers/chips etc near the edge of the diamond are avoided. Sometimes we wonder how some diamonds make the vs2 or vs1 range when they rightfully should be placed under the SI range. These make poor purchases, and we avoid them. 

This is one of the best way i can illustrate this to you. Which do you think makes a better purchase? the left or the right? Both VS2 on GIA/AGS. This is why we filter our diamonds on clarity as well. The left diamond honestly is a recipe for disaster. You can argue that the black spots may be covered with a prong, but what about the feather at the bottom left? Cover it with a prong and the extra pressure may cause that crack to worsen. 

The Cut Grade JP Style

This is where it gets really really complex. I will continue this on Part 3

stay tuned! Here: http://jannpaul-diamonds-paul.blogspot.sg/2012/07/what-makes-jp-diamond-part-3-super.html

What makes a JP Diamond? (Part 1: Introduction)

     Introduction

I'm going to talk about what makes a diamond a part of the JP collection, why we only choose to sell these kind of diamonds, and out of all the diamonds in the world, why these?

The Beginning

Some of you may know, my father has been in the jewelry line for more than 40 years. I remember the days where he used to throw me a set of tweezers and diamonds in the size of 0.01 and tell me to find the inclusions on those diamonds. Not cool Dad!

Anyway, it became more of a chore than enjoyment, I really did not understand the point of it. Black spots, white spots, clouds, cracks, chips etc. The fact they were not certified made it worse; I could not cheat and look for the plot inclusions. Later i realized the importance that diamonds both in the same set of VS2 range, can look entirely different, one being much better than the other(which makes a much better buy). Why does this exist? If you set through one of our appointments you'd know this already.

As time passed by, I became ultra super spectacular spectacularly bored of looking for inclusions in tiny miniscule diamonds. I started looking for other things to pick on diamonds, and i used to show my dad

"HEY. WHY ARE THESE 2 DIAMONDS LOOKING SO DIFFERENT?" - i'm writing this in caps because i was very loud when I was young.

He used to tell me "it's the make of the diamond.... the make"

 I didn't really understand that. Diamond dealers used to pop by my father's desk and say " this diamond, wonderful make, wonderful material"

I later learnt that make referred to the proportion of the diamond, material meant where the rough was from.

I started picking out diamond which had as close "Specs" on a certificate as possible. One always tend to look more brilliant than the other. Though on the tags they had the same price. General mentality of a kid would be "that ain't fair!" or rather "THAT AIN'T FAIR!"

The Learning Phase

Back then, what was used to measure the Light Return of the diamond was called the firescope. It's still available today, but just less popular than the Ideal Scope or Aset Scope. I learned abit from a few dealers here and there, about the light return of a diamond. You learn this in GIA too, but not in that much detail, there isn't tools either to measure light return in GIA since they are all proportion based grading.

So there is much more to it that just the certificate of a diamond. More things to understand than the simple 4 C's that any jeweler or sales assistant can tell you about. Which brings this question; Why?

Right now, there are poor, fair, good, very good, excellent. Can you imagine if there was:

Poor, Fair, good, very good, excellent, extremely excellent, almost perfect, super ideal?

This would cause a real big problem in the market, excellent diamonds would not sell for the good profits that people are currently making, very good cuts will fall out of even consideration, and super ideals would have prices sky rocket so high because of it's rarity and difficulty in cutting them. So the industry leaves it as it is. What works for them, works. As long as profits are good for them, they don't want to change a thing. AGS tries to help in this area and came out with the platinum light report. Even so, the Ideal cut grade has a large quality variation, not as much as GIA's excellent though.

The Ideal Scope

The first time I got my Ideal Scope, I started looking through all the diamond in my father's old inventory. From what i've learned, white = leakage. And man, was there alot of leakage. Many years ago, diamonds were not exactly polished or cut for maximum light return. There was so little education on this that Cutters maximized weight and focused on other aspects like increasing the clarity.

Finally, there was one diamond in Towlkosky's proportions that made the cut of a nice ideal scope. The light return was great... and then i noticed the arrows were crooked, I took out the hearts and arrows scope and turned the diamond around and...

BAM! Honestly, what on earth is that. Can you believe back in the day, they used to call this Hearts and arrows? In fact, you still find many jewelers and diamond dealers calling this hearts and arrows.

The Quest To Find the Perfect Diamond

The question pops in mind, can a diamond, have great light return, superb hearts and arrows symmetry, and simply, be the best 57 facet diamond possible? The fact that 2 diamonds of the same "spec" certification can look so different, must mean that there's endless of reasons how a cut can affect a diamond's appearance.

I used to jump from shop to shop, locally and internationally, to see if such diamonds exist, to my dismay most "hearts and arrows" diamonds were more or less like the above. A little better, or much worse.

To be continued! here: http://jannpaul-diamonds-paul.blogspot.sg/2012/07/what-makes-jp-diamond-part-2the-basic-4.html

Welcome To JannPaul!

We started this blog to let our followers keep track and understand a little what goes behind the scenes at JP. As agreed with my team, we decided that I will be covering designs that i'm currently working on so readers can grab some ideas here and there for their up coming rings!

Basically, i run the custom design section in JP. If you have sat through an appointment with us and did a custom design, you have probably met me! Thank you for that honor, and it was a great pleasure.

In my blog you will be able to see how I plan designs for clients, the problems we face how we tackle it and interesting ideas that you never knew could be done on a ring. Most of the designs that we do are decided between the client and our team. More heads eventually result in a greater end result!

Diamond Buying: ASET or HCA?

If you have a look at this video above, you can clearly see what the "REDS" "GREENS" & "BLUES" signify in a diamond.

During the time when I had the opportunity to serve clients, i noticed many people asked "So... what is the HCA score of this diamond?" or

"I found a diamond online with a HCA of 0.6!"

Because scopes are not easy to analyze for beginner buyers, most people only remember the range numbers of the HCA score, which is great for a start!

However, purchasing a real solid diamond requires you to look at both of them.

IF we only looked through the ASET only:

To someone new, diamond A and diamond B would look good to them. Reason being they only recognize light leakage which is found in diamond C.

Diamond A however, is a shallow cut which is over contrasted despite all the plentiful "reds". This is where the HCA comes in handy because they penalize shallow and deep cut diamonds.

IF we only looked at the HCA:

We would not know the actual light performance of the diamond. Many things could go wrong, such as poorly cut girdles, broken arrows, uneven areas of light leakage. Etc. Etc.

The best way in choosing a diamond is using the HCA only as a filter tool. Pick out those in the ideal range, and after, analyze them with a ASET scope and H&A scope.

IF you're good at the ASET though, you can forgot the HCA :)

Happy Diamond Hunting, and remember: What you pay for in a diamond is every facet and every carbon. Make sure that diamond is perfect, make sure every cent is worth it. And make sure that diamond is cut to the highest possible standard.

JANNPAUL FAQ

What is the average diamond size people purchase as proposal rings in Singapore?

0.5-0.7

What size should i get as a proposal ring? What should my budget be?

The common saying of "3x your salary". I don't believe in that, i believe you should get what you feel would look good on her or try to do some research and ask her friends or drop hints to figure out what she wants!

4 C's! What should my priority be?

1. Cut/Carat

2. Color

3. Clarity

Color and clarity is interchangeable.  But definitely priority Cut. Cut benifits not only it's overall brilliance but the other C's as well. It helps a diamond appear whiter face up, mask up inclusions and avoid deep cut diamonds that makes it look much smaller than it's actual carat size.

Imagine 1 C benefiting 3 C's!

What design should I look for? I'm Clueless!

Will she be wearing it as a daily wear or occasional?

Daily Wear - Requires you to get a more durable setting, less fancy and strong on the prongs. As she will be constantly on the go with the ring, try to go for a simple classic setting that is lasting through wear and tear.

Occasional - You have much more room to play with. This is now entirely up to you whether you want to pave the ring with small diamonds or create a custom special design.

Super Ideal or Solasfera? I'm stuck!

Get both! Haha. It really depends on you.

JP Super Ideal Round: The most balanced hearts and arrows diamond, this is the safest and most classic choice that performs extremely well under any lighting environment.

Solasfera: 10 hearts and arrows, out of all the diamonds i've seen in the world, i would say under a spotlight environment, nothing comes close to it's performance. Under fluorescent lighting, it's light return does aid it's color to make it appear whiter than it seems(a F color looks closer to a E face up)

 The only drawback you may ever consider is when purchasing a really small Solasfera like 0.3 it may look over contrasted. Then again, it looks even more scintillating when the diamond is so small.

 Why do you like the Brellia so much?

Years back, people said it was impossible to cut a square or cushion shape diamond to achieve the same optical performance as the round hearts and arrows. The first time i saw this diamond, a 0.6 little cushion, i immediately fell in love with it. You just won't find any other diamond that looks this special.

What do you think about luxury brands like Tiffany / Cartier etc?

I think some of their stuff is really great! I really do hope that bigger brands emphasize more on their cut quality though. It's very possible to buy a diamond ring from a private jeweller at 1/3 the price and when you place the 2 rings together the diamond ring from the private jeweller look way better. It's hard to put a "price" on branded jewelry, it's not like branded handbags where their designs and logo's allow you to recognize it immediately.

However, some of the patented designs are really cool!

What do you think about local chain store diamonds?

Most of the local branded diamonds are actually re-branded diamonds. E.g: brilliant rose is aka the Leo Cut. I would say some of them are pretty alright, but some are priced so high that I honestly feel the international brands are more worth it. Can't really comment more haha.

How frequent should I return to do a prong check?

On the safe side, I would check every 7-12 months. Depending on how frequent the user is wearing the ring. It's always better to be safe than sorry! Last thing you want happening is to lose that diamond. We offer free prong checks and cleaning while we are at it. Feel free to drop by anything, we are more than willing to help!

I've worn my diamond for a month, and it looks duller and duller, what is happening?

Dirt and dust gets trapped/stuck easily onto your diamond and the prongs. This makes your diamond appear lack luster because the dirt is blocking light in and out. A good wash will return it back to the first time you got it!

What advice do you have for a diamond rookie or someone who is new to this and wants to get a ring to propose?

Research as much as possible. Read up online what makes a great diamond! Remember, you're spending each hard earned cent on every facet of that diamond, and i'm pretty sure you want it to look great on your partner's finger. Don't be fooled by strong halogen lights in various shops, always use diamond tools such as scopes to view the diamond first.

The thing is, even after so many years in this industry, I can't purchase a diamond just by looking at it. I still require scopes and loupes, so you should too! When i first started, i made some stupid purchases, diamonds with crooked arrows, unsymmetrical hearts, minor light leakages. While for the same price, i could get something perfect if I took the time to research more.

The diamond purchasing process is actually a really fun one, you will remember this process for the rest of your life!

My Short Introduction

Brief introduction about myself and what to expect.

Hi, Im Samuel III a.k.a. “SAM” from JANNPAUL, this is my blog, I am a Filipino (and Im proud to be one), I am so blessed and thankful to be part of the team. Basically I'm a personal assistant of  JANNPAUL, my duties are: to assist JANNPAUL Customer with love and care; monitor and update  JANNPAUL Blogs, Facebook Page ( the iframe landpage); and the JP Website (which will be up soon) and  share my ideas that is helpful to the company. What you can expect to my blogs? Anyway I'm going to share all my knowledge about diamond ring that  can be helpful for those who are seeking for best quality diamonds  for their love ones.  Thank you very much for reading my short introduction. God Bless Us All!

Love/Life/Fire/Scintillation?

So supposed that when you're buying a diamond, the main thing to look out for would definitely be it's cut grade. When a diamond's cut grade is poor, light leakage could occur, and it's fire dispersion/scintillation would hence be jeopardized. Relating it back to a human, I guess it would be equivalent to a single individual, "A lonely soul". I believe every one of us would have such phase in life whereby you'd feel empty inside, almost like a void, it can never be filled up unless there's this magical feeling that God has created, "Love".

( Screen shots  from my videos )

"Love" would be like a diamond's ultimate cut grade, filling up the hollowness/void/emptiness of the light leakage portions in a diamond with sparkles (fire dispersion).

Making your diamond lively, lovable, charming/enchanting.

Situation would pretty much be the same as one who is in love :)

 (Screen shots from my video)

So yes, a diamond's cut grade would be the most important aspect.

And of cause when one is purchasing a diamond, it has to be the brilliance and sparkle that one would look out for, and the sole main factor that determines or affects the sparkles/brilliance of a diamond would definitely be it’s CUT Grade.

Happy purchasing, fall in love, and I hope you guys have had a good read :)

Can't Smile Without You

Creating a Collection: Brellia Band Part 1

I'm going to start off my first post with a preview of a new collection I have been working on.

Just a heads up, these new collections will be available once our website is up and ready. All this will also follow with a facelift of JANNPAUL. I promise all this will be out soon!

Lets take a look at this ring i'm working on, it's still WORK-IN-PROGRESS

This is a black and white collection that i've been on about for awhile, the combination of rose and white has that angelic royalty aura to it.

Black and white for the men, of course.

A White ceramic ring, approximately 6-8 mm wide, with Mini Brellias at the edge surrounded by rose gold.

The 2 holes that you see will allow the ring to turn into a necklace when you swing a chain through the holes.

Check it out:

This is really cool, because from the side view you can actually see from top table to the bottom culet of the diamond. And when you wear it as a ring, you see that wonderful face up Cushion Brellia's. Currently i'm considering if it should be a symmetrical or asymmetrical design, as you can see the diamonds are only on the edge of the band.

The biggest problems I face with these kind of "cool" designs is that it's almost impossible to resize, which means if you put on or lose alot of weight, you may have to remake the entire ring. This is the tradeoff for designs like this.

Buyers: Beware

These pictures are probably familiar to you already, and it's the most important things to have when purchasing a diamond.

Since this is the first time i'm able to speak out freely to viewers, i'd like to address an on going issue, not only in Singapore but internationally as well. I came to know of this from feedback of clients as well as suppliers attempting to perform the same "trick".

The Common Scam:

Super Ideal Cut diamonds Are not common, in fact very rare. As consumers these days become much more aware about the importance of the Cut of a diamond, retailers and jewelers find themselves at a lost of what to do with their diamonds not cut perfectly. 

So what do they do?

SITUATION:

Let's say you are looking at a 0.55 E VS1 diamond. You want a perfect Hearts and Arrows Super Ideal Cut with no blatant light leakage or uneven girdles. The Jeweler takes out a diamond and shows you a diamond and the certificate which clearly states 0.55 E VS1.

THE SCAM: 

Here is the part which everyone forgets or ignores: How do you know, that diamond is not a 0.56 D VVS2, simply shown to you with a certificate that states 0.55 E VS1?. The Scopes look great, H&A, IdealScope and ASET. It looks very white, inclusions are hardly visible.

You're happy and you place a deposit on the diamond. When your ring is set upon your collection, You would not notice the minor detail difference as you viewed it the first time. The Seller gets away with a profit of 1 Color, 1 Clarity 0.01 Carat, Non-Super Ideal cut + on top of that the original profit. Chances are, you are not going to remove that diamond from the setting to view them through the scopes. But you have clearly overpaid.

 

PREVENTION:

When purchasing a diamond, always, ALWAYS request that the diamond you are looking at, is 

 immediately shown with the laser inscription on the girdle. Watch out for any "swaps" in between. From the time you ask "May i see the number on this diamond?" The Jeweler may simply swap the original diamond again, and show you the number. 

 So always make sure, the diamond you are looking at through scopes and certification, is the actual diamond.

Taking A Step Back

Hello!

Most of you guys know me, whether you have seen my videos, or I have personally served you.

To those who I have had the honor to help create that special engagement ring, I gratefully thank you for allowing me to take part in that!

Over the years, JANNPAUL has grown so much that our team had to move into specialization. Each of us has taken a sector to concentrate on. New clients will seldom see me around anymore because i'm now in charge of diamond and technological research. New cuts, new innovative designs, you will see them all here in my blog first hand!

The JANNPAUL Blog

Our team sat down and discussed to each create a blog to let our followers and new clients understand a little of what goes on behind JANNPAUL and the role each of us play in JANNPAUL. We understand that our website is still not up (which is really a big challenge since we have SO MUCH information to put up!) and the only means of understanding our company is currently through our facebook. Hence, this blog will feature everything that we do!

What you will expect in each individual blog

Jann: He will be updating the process of design customization, the Pro's & Con's of certain settings that jewelers try not to disclose. Check him out if you want to see the many possibilities how a ring can be customized from a simple seed of an idea!

Paul: New research and development in our company, you will find it first hand under my section. Really cool designs, new diamond cuts, and i will be answering frequently asked questions on anything to do with... diamonds!

Casey: He will be covering as many personal projects as possible if you want him to. He's in charge of basically... everything. If you want to know what happens after you purchase your diamond, where it goes, how your ring is crafted, make sure to check this section out.

David: Our rockstar has traveled the world frequently with me to trade shows, he will be sharing his views on what diamonds / designs / companies locally and internationally is actually worth considering, even if it is not ours! Remember, this is a blog, anything goes :)